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Thread: Services Marketing - Integrating Customer Focus Across the Firm

  
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    Services Marketing - Integrating Customer Focus Across the Firm

    Download the PDF on Services Marketing - Integrating Customer Focus Across the Firm

    By: Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler

    Enjoy your download. Happy reading!

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    This is not the whole book, it is just the summary, available for free in the McGraw Hill web.

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